This is absolutely the kind of marketing gimmick I can get behind. It combines two of my favorite hobbies, heavy metal and zombie killin'...no wait, I mean gaming.
In the past, I have been a serious critic of Atreyu. I found their music to be uninspired and derivative. However, with a new album on the way, it was upon me to shelve my previous prejudices and see what the band had to offer.