The Hollywood system is all about the concept of franchises. Since the 1980s Hollywood has been on to this concept and utilized it thoroughly. A hit film is no longer just a hit film, it’s a potential well to be drained until the very last drop of coin has been made. Franchise starters are often adaptations of popular novels, comics, or sometimes even toy lines. In the case of “Dredd”, the unfortunate stigma attached to it is that of Sylvester Stallone and Rob Schneider.