Prom Night Viral Marketing Makes Some Waves
By Jon Schnaars on April 07th, 2008
My rule of thumb is that I don't post on a viral campaign or any marketing really, unless it is deserving of some attention in its own right. For their video, modestly edited together to resemble an AFV segment, Sony Pictures has earned the attention. And kudos to whoever in their PR department got the Gray Lady to run a piece on the ad campaign.
Jon Schnaars
Writer/Podcast Co-Host/Business Guy
If you have questions about doing business with BGH, this is the man to speak with. Jon also enjoys the fancier things, like monocles and silent-era horror films.