It's no secret that movie theaters have been struggling. That may surprise some, but it's important for this discussion to separate out the movie making business from the movie showing business. Hollywood (and others) make movies. The process by which a movie gets produced is arcane and overly-complex, and I won't pretend to know everything about it or examine it here. When it comes to putting movies in front of audiences, there's another system, equally labyrinthine in design, that dictates where, when and how a movie gets shown.